01
Background
Fine Arts and Multimedia gave me a broad visual foundation and a way of working that naturally crosses disciplines.
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About Me
Ideas first.
Formats follow.
I’m João Florêncio, a multidisciplinary creative and art director. I work from the idea and creative direction through to execution, choosing the medium only after the project has a clear point of view.
JOÃO FLORÊNCIO
Multidisciplinary Creative
& Art Director.
I work between concept and execution, moving across creative direction, art direction, design, illustration, photography, video and digital content.
My background in Fine Arts and Multimedia shaped a practice that is deliberately not tied to one medium. I start with what the project needs to say, build the idea and visual direction, and then choose the most useful format to bring it to life.
I work with brands, agencies and organisations on identities, campaigns and content, combining strategic thinking with hands-on visual production.
02
Approach
I move from strategic thinking and concept development into creative direction, art direction and hands-on execution.
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03
Practice
Design, branding, illustration, photography, video, web and content are tools I combine according to what the idea needs.
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04
Experience
My work spans identities, campaigns, editorial image, digital projects and ongoing content for brands, agencies and organisations.
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One person.
Different formats.
A visual identity, an illustration, a photograph, a film, a website or a campaign.
The format changes.
The thinking doesn’t.